How to Use QR Codes for Better Conversion Rates
From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help...
View ArticleThe Art of Winning on AdWords - Lessons from Moneyball
Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help you bid more intelligently, achieve greater margins, and...
View ArticleGoogle’s Encrypted Search Data: A Cure for Vision Loss?
Brands that wean themselves off query data will be well positioned to forge ahead. The proactive solution is to build a comprehensive profile of the “Secured User”, to gain a better understanding of...
View Article5 Local-Mobile Recommendations for the Pay Per Call Comeback
With increasing mobile adoption among consumers and advertisers alike, advertisers and publishers have a renewed opportunity to leverage pay per call and ensure a sound local mobile strategy for...
View ArticleWhy Search Marketers Must Use AdWords Ad Extensions
In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. Let’s review...
View ArticleYandex Adds Face Recognition Technology
Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com's facial recognition technology to create a "smart" photo...
View ArticleHow to Take Advantage of Apple’s Rise to Mobile Market Dominance
Apple is the king of mobile. With an expanding market share, Apple is poised to break records yet again in 2012; though they must improve their iAd inventory to compete with Google. Here are the...
View ArticleSEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic
How do you take the concept of mobile marketing and make it actionable and profitable? Driving Mobile Traffic: SEO & PPC at SES New York, tackled today's marketplace, mobile friendly websites, and...
View ArticleMobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]
Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A new study and infographic from Marin demonstrate how...
View ArticleGoogle April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!
For Google, April Fools Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life, including 8-Bit Maps, Chrome Multitask Mode, the YouTube...
View ArticleWho REALLY Needs a Mobile-Friendly Website?
Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search...
View ArticleAdvertising Your Mobile Apps on Google Just Got a Whole Lot Easier
If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's...
View ArticleGoogle+ Local to Replace Places as Google Makes a Play for More Mobile Ad...
Google has announced that their new Google+ Local program will see Places Pages replaced, across search, social, Maps, and mobile. It’s part of their plan to continue dominating the paid search...
View ArticleGoogle Hit With Patent Lawsuit Over Chrome for Mobile Technology
Google is being sued by California-based EMG, which alleges that Google's Chrome web browser infringes its patents relating to zooming and scrolling functions. EMG seeks financial damages and to...
View ArticlePaid Search Growth Slows, Mobile Spikes in Q2 2012
Paid search spend continues to grow, though not as rapidly as in recent quarters. Paid search spend on mobile increased dramatically, while Google, Bing and Yahoo held steady for search engine market...
View ArticleSocial Retail: Finding, Engaging & Cultivating Today’s Connected Consumer
As consumers find products, styles and trends online, how can brands take advantage? What tools are at brands’ disposal? How can brands more effectively tap into the data, conversations, and...
View ArticleWhy Quality Score is One of the Least Important AdWords Metrics
Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per click. Just stop. Turn off the quality score column. It doesn’t correlate...
View ArticleKeys to an Effective Mobile Local Search Strategy
About 40% of mobile searches on Google have local intent, and that number is only growing. Mobile consumers are relying on their mobile devices to search for local products and services. This presents...
View ArticleInsights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid...
How do teenagers feel about Google, Facebook, smartphones, privacy, and Panda? Here are some lessons gleaned from the students’ comments, questions, and feedback – and how those insights could very...
View ArticleGoogle Could Make $5 Billion From Paid Search Ads on Tablets in 2013
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S....
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